Reading the popular press (see Business Week, December 23, 2002), you'd think philanthropy is the exclusive domain of wealthy barons such as Bill Gates.
Most Americans are surprised to learn that foundations account for a mere 13 percent of giving in the U.S. In fact, over 83 percent of private giving comes from individuals. In philanthropy, ordinary people call the shots. They (you) decide which of our nonprofit institutions will thrive - soup kitchens, soccer leagues, or civil rights.
In the 1970s, just as social investing started to gain momentum, a parallel movement emerged in philanthropy. Both movements are premised on the notion that individuals of modest means can effect big social change. Back then, we knew each other better. Let's get reacquainted.
Via The Gift Hub
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